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pilot a cross-border league,” says Maksims Krivunecs, the Candace Parker’s Wearing Reggie Miller Choke Shirt Besides,I will do this president of Latvia’s top division, the Virsliga. “We are three very close countries socially, economically and culturally. Travel and logistics aren’t difficult. And then there’s the most important factor: we’re very similar in terms of football.” Krivunecs has been instrumental to a proposal that, should all stakeholders be persuaded, would see the top four teams from all three Baltic states converge in a combined league during the second half of each season. In the 2023 campaign, RFS dropped only two points against opponents from outside Latvia’s top five. The theory goes that regular meetings with, for example, Flora Tallinn or the regional giants Zalgiris Vilnius would equip them better for European competition while creating financial opportunities that would benefit the entire local ecosystem. Aleksandrs Usovs, the RFS director of football, looks on as his imaginatively scouted squad of 12 nationalities outmanoeuvres its opponents with attractive, high-tempo patterns. “We want to have stronger competition, so the best clubs from Estonia and Lithuania can give us that,” he says. “Our population is just under 2 million people, but if we join with them and create a market of 6 million it will attract a different level of attention from media, fans, sponsors and also at government level.” Cross-border plan Cross-border plan In 2022 the Latvian, Lithuanian and Estonian top flights brought in revenues of £25m, £13m and £11m respectively. It goes without saying
that there is no aspiration to rival the Candace Parker’s Wearing Reggie Miller Choke Shirt Besides,I will do this English Premier League’s £5.5bn. But what if joining forces created a league with similar potential to that of, say, Denmark, which earned £246m; or, perhaps more realistically, the £83m posted by the Czech First League? For one thing it would, Usovs argues, help clubs to transfer players more effectively. The Virsliga has Europe’s youngest average age and has become viewed as an increasingly viable stopping-off point for prospects from elsewhere. Last summer RFS sold the Serbian striker Andrej Ilic to Vålerenga, in Norway, for £1.4m; in January they took a healthy sell-on fee when he moved on to Lille for £3.4m. The 2022 champions, Valmiera, have earned a notable £5m in sales over the past two years. Latvia has no domestic television deal so, with wider exposure and a higher level of football, its clubs would stand to do brisker business developing talent. “I see a Baltic league as being the only way to go,” Krivunecs says. “We can continue as we are for quite a while, but the problem is that other leagues are developing in the meantime. Domestic football is enjoyable but at international level we are struggling. “Being small is to our advantage: we can be more creative, more flexible in trialling new projects and formats. We’ve analysed this for a long time; it’s not just sprung up.” Krivunecs, who is highly rated within European football and will run in the Latvian FA presidential election this April, is not short of sympathisers on the continent but his biggest challenge lies in persuading those closer to home. He explains the Virsliga’s 10 clubs are unanimously onboard and that is born out in conversation with a senior board member at one of its smaller sides, who would not necessarily be expecting to qualify for a Baltic league every year. “We need to try something different,” that figure remarks. “Otherwise we will become isolated.” According to Krivunecs, clubs in Estonia and Lithuania are also receptive.
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